Resources Library by ANA

The production of a 'consumer' based strategy plan for the Museum of Victoria

This paper will show how the tools of marketing research, marketing, financial analysis and strategic planning were used to assist in the repositioning of the Museum of Victoria. It will show how these tools heightened the realisation that the Museum...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Simon McCall, Malcolm Ellenport

June 15, 1990

Wales: The art of the possible

This paper summarises what is believed to be the most far-ranging review of the arts in Wales to have been conducted for 25 years. It attempts the measurement of the cultural, social and economic benefits of the arts to a nation. The study considers...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: John Matthews

June 15, 1990

Developments in U.S. agricultural policy and implications for the European Community

The result of this compromise is a new five-year farm bill that sharply reduces support prices for virtually all commodities while maintaining many of the income support provisions contained in previous U.S. farm bills. The FSA85 was implemented with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: John M. Urbanchuk

June 15, 1987

The EC policy for cereals

This paper outlines in very broad terms the current situation in the cereals market. The picture is one of a combination of high institutional prices and improved technology increasing industry output faster than it can be absorbed by Community...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Nick Young

June 15, 1987

Monitoring recession effects on sales of gas in North West England

This paper is concerned with the research carried out to assess the impact of the recession on gas sales in the North West of England, and to use this information as an aid to predicting the future sales trend.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: H. G. Berrisford

June 15, 1984

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers

The discussion of the contributions of B. Baldrey and K.S. Feldman and J.F. Boss consisted at first of the classification of both systems.

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Friedrich Wendt

November 1, 1968

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing

Author: Pierre Cavalieros

November 1, 1968

A corporate financial model

The factors entering into the financial planning of a large corporation are manifestly intricate, and even in the few instances in which the long term objectives are unambiguously defined it is rarely easy to see how these can be attained. In some...

Catalogue: Seminar 1968: Operational Research In Marketing

Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson

November 1, 1968